Doris Clark wrote an interesting article on Forbes website about the secrets to digital marketing and the general take-away is: Don't forget the basics. The online marketing universe is ever changing; there are always new technologies, always new trends. And while it would be nice to keep up with the Jones' their grass may not be as green as you think.
That is to say that the Jones' might very well be aware of all the latest and greatest in digital marketing but that doesn't mean that they have actually invested time or resources into that technology. Remember, with every new technology is an inherent risk. Don't be so quick to try the latest and greatest in digital marketing that you forget about the tools that have gotten you to where you are today.
Email is still alive. Some thought that the importance of email would diminish as social media began becoming more popular. But email is an essential tool to help connect businesses with their customers. According to Allen Bonde, CMO for The Pulse Network, "email is more essential than ever; it is an amplifier for socialbecause it is a delivery mechanism for the rich content that you're creating."
Small chunks of spoon-sized content. Ever go online to read a blog or come upon an article and before you even read it, you instinctively scroll down to the bottom up the page to decide whether or not you are even going to take the time to read it? Most of us have been guilty of that at one time or another. When we go online, we want information to be short, sweet, and to the point; we don't want to read a novel. Keep your content clear and concise. Tell your readers what they need to know and they will appreciate you for it.
The online universe is integrated. Email, mobile technology, and social media; they are all connected. You can't be a part of one and not include the other two. You can determine how much of each you will utilize but each of the tools needs to work together in order for your business to attain the best results.
Content equals revenue. Inbound marketing places an emphasis on creating solid and interesting content to bring potential customers to you. Bonde believes that "content attracts business, and allows you to engage productively with other people." Whether it's a podcast, infographics, a written review, or a blog post, what you say and how you say it directly correlates with how potential customers receive and interact with you.
That is to say that the Jones' might very well be aware of all the latest and greatest in digital marketing but that doesn't mean that they have actually invested time or resources into that technology. Remember, with every new technology is an inherent risk. Don't be so quick to try the latest and greatest in digital marketing that you forget about the tools that have gotten you to where you are today.
Email is still alive. Some thought that the importance of email would diminish as social media began becoming more popular. But email is an essential tool to help connect businesses with their customers. According to Allen Bonde, CMO for The Pulse Network, "email is more essential than ever; it is an amplifier for socialbecause it is a delivery mechanism for the rich content that you're creating."
Small chunks of spoon-sized content. Ever go online to read a blog or come upon an article and before you even read it, you instinctively scroll down to the bottom up the page to decide whether or not you are even going to take the time to read it? Most of us have been guilty of that at one time or another. When we go online, we want information to be short, sweet, and to the point; we don't want to read a novel. Keep your content clear and concise. Tell your readers what they need to know and they will appreciate you for it.
The online universe is integrated. Email, mobile technology, and social media; they are all connected. You can't be a part of one and not include the other two. You can determine how much of each you will utilize but each of the tools needs to work together in order for your business to attain the best results.
Content equals revenue. Inbound marketing places an emphasis on creating solid and interesting content to bring potential customers to you. Bonde believes that "content attracts business, and allows you to engage productively with other people." Whether it's a podcast, infographics, a written review, or a blog post, what you say and how you say it directly correlates with how potential customers receive and interact with you.
About the Author:
Benjamin W. Luffkin is an online marketing enthusiast. If you are interested in learning more about atlanta web design, then he invites you to visit www.interactivemarketing.net
0 comments:
Post a Comment