Your business needs customers and sales because without a constant and recurring revenue stream, your business will stop growing and eventually go bust. Lead generation ideas have to be developed and sustained throughout the life of your business, but it can be costly and time-consuming. Your challenge is to create and implement lead generation programs which are effective, make your business money and continually drive customers to your sales team.
The major problem with lead generation is that while there are many ideas and tactics you can use to generate them, they all typically incur a lot of expense. Lead generation is also time consuming as you separate the wheat from the chaff, grading good quality prospects from the tire kickers.
Here are the Top 5 Lead Generating Ideas
Put Together a Viral Video
Making a funny video is not hard and it doesn't have to be expensive. The trick is to make the vid funny or something that makes the viewer laugh or engage, and that means forget trying to sell your business product. Instead, make a video which makes the user want to share it with their friends and they will. You can also set up some Facebook ads to get the word out on the video, which will be better used for promoting something entertaining than trying to do a hard sell for your business.
Always Be Selling
Remember the ultimate end to your activities is to SELL! Don't waste time with a cozying-up approach - hit the lead hard with a call to action immediately. You don't have to sell them the product or service off the bat (but I recommend you do) but you must have them do something you want, e.g. hit Like on Facebook or complete a customer survey for more qualifying information.
Leverage Your Website with SEO
Search engine optimization or SEO is the means of getting your website to rank highly for search terms (known as keywords) in the search engines, such as Google, Yahoo or Bing. There are millions and millions of searches for products and services made every day, and you want a slice of that market. Invest in a focused SEO campaign for low cost lead generation.
Promotional Giveaways
People still love a giveaway, whether it is at the trade show convention or a mail-in offer. Something for nothing is the best deal a consumer can get, so use them judiciously, but make the prospect work for the reward - don't just give it away!
Look at All of Your Lead Generation Strategies as One Holistic Whole
No man is an island, and the same applies to lead generation campaigns. Launch multiple campaigns at the same time and make them work together for optimal results. Think holistically and make your campaigns mutually supportive of one another - the value of the whole is more than the sum of its parts.
The major problem with lead generation is that while there are many ideas and tactics you can use to generate them, they all typically incur a lot of expense. Lead generation is also time consuming as you separate the wheat from the chaff, grading good quality prospects from the tire kickers.
Here are the Top 5 Lead Generating Ideas
Put Together a Viral Video
Making a funny video is not hard and it doesn't have to be expensive. The trick is to make the vid funny or something that makes the viewer laugh or engage, and that means forget trying to sell your business product. Instead, make a video which makes the user want to share it with their friends and they will. You can also set up some Facebook ads to get the word out on the video, which will be better used for promoting something entertaining than trying to do a hard sell for your business.
Always Be Selling
Remember the ultimate end to your activities is to SELL! Don't waste time with a cozying-up approach - hit the lead hard with a call to action immediately. You don't have to sell them the product or service off the bat (but I recommend you do) but you must have them do something you want, e.g. hit Like on Facebook or complete a customer survey for more qualifying information.
Leverage Your Website with SEO
Search engine optimization or SEO is the means of getting your website to rank highly for search terms (known as keywords) in the search engines, such as Google, Yahoo or Bing. There are millions and millions of searches for products and services made every day, and you want a slice of that market. Invest in a focused SEO campaign for low cost lead generation.
Promotional Giveaways
People still love a giveaway, whether it is at the trade show convention or a mail-in offer. Something for nothing is the best deal a consumer can get, so use them judiciously, but make the prospect work for the reward - don't just give it away!
Look at All of Your Lead Generation Strategies as One Holistic Whole
No man is an island, and the same applies to lead generation campaigns. Launch multiple campaigns at the same time and make them work together for optimal results. Think holistically and make your campaigns mutually supportive of one another - the value of the whole is more than the sum of its parts.
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