Every business has a website where potential clients can read and learn more about the company and the products it offers. Out of these countless websites, only a small percentage are really great. Most of them fail in one way or another to create a positive experience for the user.
All too often, the company doesn't realize that their site is one of the poor ones. It may be time for a few changes (or complete overhaul) if your site contains any of these errors:
Playing automatic music
Picture this- you click on a link for a website that promises to have the products you are looking for. As soon as the page loads, music starts blaring and your co-workers turn towards your desk to find out what the commotion is. At this point, most people will likely close out of the page as quickly as possible to make the noise stop. Some may not ever return to learn more about your brand. Do yourself a favor and leave the soundtrack off your site.
Offering external links that don't open in a new window
Many websites include links to other pages that are not a part of their own site. The problem arrises when they forget to make the pages open up in a new tab or window. This means that the user is taken away from your site and may never return. Offering external links is fine, just make sure that your site always remains open in the original window.
Failing to include social media icons
In this day and age, all companies should be using social media to connect with their target audience and increase SEO. Make sharing as easy as possible for your users and feature all of your social media icons where they will be seen and used on every page.
Making navigation too complex
Often times, your website will be accessed through a page that isn't your homepage. Because of this, you need to make site navigation simple and easy to understand. If it is too complex, visitors may give up trying to find their way around and opt for a different website to fulfill their needs. Keep it as intuitive as possible so that they won't have to even think about how to locate important information.
Including too many graphics and information
Technology now allows us to do some pretty cool things on our websites. But this doesn't mean that you have to use every graphic, video, or photo option available. You also need to show some restraint when it comes to adding text. Listing out every feature and benefit of your product isn't necessary and a waste of prime real estate. Use a more modern approach to your design and keep things simple. Your users will appreciate it when you display your site in a clean, meaningful way.
All too often, the company doesn't realize that their site is one of the poor ones. It may be time for a few changes (or complete overhaul) if your site contains any of these errors:
Playing automatic music
Picture this- you click on a link for a website that promises to have the products you are looking for. As soon as the page loads, music starts blaring and your co-workers turn towards your desk to find out what the commotion is. At this point, most people will likely close out of the page as quickly as possible to make the noise stop. Some may not ever return to learn more about your brand. Do yourself a favor and leave the soundtrack off your site.
Offering external links that don't open in a new window
Many websites include links to other pages that are not a part of their own site. The problem arrises when they forget to make the pages open up in a new tab or window. This means that the user is taken away from your site and may never return. Offering external links is fine, just make sure that your site always remains open in the original window.
Failing to include social media icons
In this day and age, all companies should be using social media to connect with their target audience and increase SEO. Make sharing as easy as possible for your users and feature all of your social media icons where they will be seen and used on every page.
Making navigation too complex
Often times, your website will be accessed through a page that isn't your homepage. Because of this, you need to make site navigation simple and easy to understand. If it is too complex, visitors may give up trying to find their way around and opt for a different website to fulfill their needs. Keep it as intuitive as possible so that they won't have to even think about how to locate important information.
Including too many graphics and information
Technology now allows us to do some pretty cool things on our websites. But this doesn't mean that you have to use every graphic, video, or photo option available. You also need to show some restraint when it comes to adding text. Listing out every feature and benefit of your product isn't necessary and a waste of prime real estate. Use a more modern approach to your design and keep things simple. Your users will appreciate it when you display your site in a clean, meaningful way.
About the Author:
Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this Online Marketing Agency. You can learn more about this revenue marketing company at http://www.pedowitzgroup.com.
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