By Eric Santucci Advertising has always revolved around a constant need for companies to observe a target market within a certain demographic so that they can market their product or service to those target consumers accordingly. As long as advertising has played an active role in business over the years, advertisers have always had to alter their methods over the years for the sake of reaching out to the prospective market that will most benefit the selling of their product or service. Now though, social media has become the new blueprint of advertising, largely through Facebook ads. The target market is the essence of all advertising, whether it's traditional or digital. The target market is the audience that an advertiser needs to find and convince to buy into their product or service...